The goal of the Living In Program is to retain international talent. Talent is a crucial factor for the province of Brabant and the high-tech Eindhoven Brainport region. The mission of the program is to create an international-friendly ecosystem in which every talent can feel at home and develop.

The Living In program focuses on helping to internationalize SME companies, knowledge institutions, local government, as well as sports and cultural facilities, using the international talent present in the region.

In the vision of Living In, (knowledge) migration is a family strategy. That is why the program focuses explicitly not only on the first hire -- who comes to work for the companies and knowledge institutions in the region -- but also on the talent that travels with him/her as a partner.